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Marketing Perspective: Influencers

One of the biggest trends of marketing these days with the upcoming generations are influencers. Influencers are trusted figures within a niche community and retain a loyal following.(Young Entrepreneur Council, 2018) Sometimes influencers can be celebrities like Kim Kardashian, who thrive on social media with between thousands to billions of followers.

I am a culprit of following a few influencers on social media. I am very much into the fitness industry so I follow a few people who have a very large following base on their fitness accounts and often times they are advertising supplement brands they use. I have bought supplements from companies that they use in their videos or pictures because in my head, if it works for them it can work for me too.

These marketing strategies are a huge hit with companies all over the world. Influencers use their social media accounts to help companies spread brand awareness to their countless followers thus helping the company make more money. Influencers will promote a brand’s product with catchy, often funny videos or pictures that grabs the attention of a certain market. With the use of their social media as a brand’s tool, these followers often buy the products that are being advertised to keep up with the “trends” that the influencer is showing. Influencers aren’t cheap though. Influencers get paid big bucks, thousands at a time even for a short six second video on the app Vine.

This style of marketing really benefits companies because they can use these influencers as a way to spread brand awareness to their company which helps bring in more customers which means more money and more success. Its a win-win situation because consumers want to be interested in a product and have a reason to buy it. These influencers aid in adding popularity to a companies products by using them in their videos or pictures which makes their audience become a customer immediately, thinking they need to have it because this popular person on social media has it. that being said, the company may lose their face to the influencer because the consumer is really only seeing this product because of the person they follow on social media. So this could cause a bit of a wall between the consumer and the actual company.

References:

Whitaker, B. (2016, October 23). The Influencers. Retrieved from https://www.cbsnews.com/news/60-minutes-kim-kardashian-logan-paul-social-media-influencers/

Young Entrepreneur Council. (2018, July 30). Understanding Influencer Marketing And Why It Is So Effective. Retrieved from https://www.forbes.com/sites/theyec/2018/07/30/understanding-influencer-marketing-and-why-it-is-so-effective/#48ee7cd971a9

Effectively Impacting the Consumer Through Digital Media

The voice is not only a huge staple in my household, but a staple on Live TV around the world! In 2015 it was the most tweeted series on twitter and the social interaction it provides continues to bring viewers back each season!

To meet the needs of their target audience, they make a killing through Twitter with 5.3M followers. Though they do have a great following on Facebook with over 17K followers and Instagram with 1.6M followers, Twitter gives the Voice the best access to connect and communicate with the audience and give the viewers the chance to interact and be apart of the show!

https://twitter.com/hashtag/thevoice?lang=en

With the use of Twitter, viewers are able to cast their votes and give their feedback on not only the performers but the judges as well. For example, click the link on the left to see @billboard’s tweet asking fans engage stating “Which #TheVoice coach is your all-time favorite? Vote here: https://blbrd.cm/73j6D1” That is only one example of the countless tweets that ask viewers to share their input during the Live events which is a really exciting experience for the fans of the show. Being able to contribute your opinion and connect with the numerous celebrities that have been judges such as Adam Levine, Gwen Stefani, John Legend, Kelly Clarkson, Jennifer Hudson, Alicia Keys, Miley Cyrus, Christina Aguilera, Pharrell Williams, Blake Shelton, CeeLo Green, Usher, and Shakira who have all been apart of the show is mind-blowing experience all together. The show really did an amazing job with including their fans in the experience.

Digital media followers of the show were really in for a treat because big influencers such as vine, tumblr, Instagram artists, and more to create custom Bitmoji stickers that were the Voice themed, Snapchat and Instagram filters that were the Voice themed, and Tumblr gif fan art to incorporate into the show! Using these influencers creates more of a draw for followers because the Voice is EVERYWHERE!

The voice is an incredible show that knocks it out of the park every season. The effect that is put in just for the viewers proves the love and consideration the creators have for the growing fan base!

References:

‘The Voice’ coaches past and present. (2019, May 24). Retrieved from https://www.newsday.com/entertainment/music/the-voice-coaches-past-and-present-1.8739725

The Voice. (n.d.). Retrieved from https://shortyawards.com/8th/the-voice-3

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A Day in the Life of Meesh!

What sites and/or applications do you visit most often? Describe the sites and applications that you identify?

I am very big into Facebook, Instagram, and Tumblr. In my opinion, I find the most photos and videos on these platforms and if you know me you know that my favorite hobby is taking photos and making videos! I also use some of these platforms to keep up with family and friends, changing trends, and to build knowledge on things i’d like to learn.

Check out some photos I took in France and Amsterdam last year below!

Do you have positive or negative reactions when using certain types of digital media?

I typically have positive reactions to the digital media I use due to the fact that I really only follow things that peak my interest. The only time I really have any negative reactions is if something I am following is about something upsetting or if there is a person “bashing” what interests me.

Do you find that your needs are satisfied using one type of digital media over another?

I do enjoy all three of the platforms I use. I want to say I use Facebook the most just because its fun to watch videos and interesting to see whats going on in people’s lives but I have to say that my favorite is Tumblr. tumblr seems to have the most intricate photos and videos and I love to thumb through different peoples blogs who have similar interests as me and learn new photography tools I can use or cinematography tips for better films.

Do you receive emails from companies? If so, what types of email catch your attention? What do you look for?

I receive lots of emails from companies daily. Most of them are promoting new products or upcoming events. In all honesty, the ones that catch my eye the most are the ones that include sales or discount codes for products. I don’t think anyone can say it isn’t nice to purchase items at a discounted price, am I right?

What do you notice about the use of digital media in marketing today? Explain.

What I notice most about the use of digital media in marketing today is that a lot of times brands use “influencers” to gain attention or a bigger following base. Influencers are either celebrities or people who have a significant following base that can promote a brand to bring additional to it in order to better the brand’s success. I also notice that almost all brands send out discount codes monthly as another tactic to bring more attention to the brand.